Wednesday 12 September 2012

Ashok Leyland DOST

Hinduja Group flagship company Ashok Leyland today unveiled the limited edition of its latest small commercial vehicle 'DOST' on its first anniversary.Ashok Leyland, along with its joint venture partner Nissan Motor Company on this day last year forayed into the small commercial vehicle segment (2.5 tonne), with the launch of 'DOST' range of vehicles. The new variant, equipped with a host of new features, would be immediately available in all 45 touch points across the country, Ashok Leyland Vice-Chairman V Sumantran told reporters after unveiling the anniversary edition. "We felt to introduce something special (to our customers) on this special occasion. And therefore, today we have launched a limited edition DOST on its birthday," he said. The new model, a limited variant (to be available till Diwali), would be priced Rs 15,000 higher -- at Rs 4.78 lakh (ex-showroom Chennai) -- than the existing model. The model boasts stylish body graphics, along with new colour gray beige besides, bull bars and fuel tank guards, among other features. The company, since DOST's launch, has sold 20,479 units and is the market leader in eight states with a share of 31 per cent in eight states where it was launched, he said. The distribution network would be taken to 89 by end of this fiscal, Ashok Leyland, Executive Director - LCV and Defence, Nitin Seth said on their expansion plans. 

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