Steelbird is aiming to cash in on the booming two-wheeler Indian market by opening its first Riderz Shop retail outlet at Karol Bagh, New Delhi. The Riderz Shop is a one stop shop for bikers, with a range of helmets, jackets and suits, gloves, goggles and pannier boxes in store.
Steelbird helmets are designed in technical collaboration with Bieffe. It has unveiled its first carbon fibre helmet that has been designed in-house and costs Rs 13,000, the most expensive helmet from an Indian manufacturer.
Steelbird Managing Director Rajeev Kapur said, “Our objective is to provide best quality riding gear with a huge range of products at the doorstep of the consumer. We shall keep introducing new and hi-tech biking gear in due course of time in these shops.
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