Tuesday, 12 March 2013
Monday, 25 February 2013
Sunday, 24 February 2013
Ferrari becomes the world's most powerful brand
Brand Finance, a leading independent brand valuation consultancy has published its annual study that reveals the top brands worldwide on the basis of revenue a brand can generate and how strong its customer/fan base is. And interestingly Ferrari has topped the chart this year.
Understandably, Ferrari does not have the financial strength of the overall revenues of large multinationals. But according to the study, considering the Italian supercar maker’s other financial metrics, such as net margins, average revenue per customer, and advertising and marketing spend, as well as qualitative parameters, such as brand affection and loyalty gives Ferrari tremendous opportunity to generate revenue. And it is this potential that has placed Ferrari as the world’s most powerful brand.
“It is always a pleasure to top any list and still more so when the competition includes some of the world’s most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence,” commented Ferrari chairman Luca di Montezemolo. “Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.”
To get a deeper insight into the report it would be worth mentioning that the Brand Finance study measures a brand on three dimensions, namely, Inputs, Strength and Output.
Saturday, 23 February 2013
Mitsubishi opens dealership in Hyderabad
Mitsubishi is association with Hindustan Motors has opened its 42nd dealership in the country in Hyderabad. Spread over 3000 sq. ft the new Mitsubishi showroom is located in Hyderabad at 1-10/4, 1-10/4A & 1-10/4B, Madhapur. HM Mitsubishi has also setup a 12000 sq. ft service workshop located at Jai Hind Enclave in Madhapur that comprises of 12 bays along with a 300-sq. ft section for spare parts business. The workshop has the capability to service 25 cars in a day.
P. Vijayan Chief Operating Officer and Strategic Business Unit Head of HM’s Chennai car plant said, “It is indeed a pleasure introducing world class Mitsubishi vehicles to this historic city which has over the years emerged also as a renowned hub of technology and business. We are confident that our vehicles will add a new dimension to the lives of Hyderabadis. No wonder, our latest vehicle, Pajero Sport, has as its tagline the phrase: Go. Play”.
Mitsubishi’s Hyderabad dealership will be showcasing the Pajero Sport, Montero and Outlander. The dealership employs five personnel for sales and 20 for service.
The Mitsubishi range of cars in India consists of the Cedia Sports, Outlander, Pajero Sport, Montero and the Lancer Evolution X. Prices for Mitsubishi cars in India range from Rs 8.24 lakh (ex-showroom Delhi) for the Cedia Sport to Rs 50.23 lakh (ex-showroom Delhi) for the Lancer Evolution X.
Also read: Mitsubishi Pajero Sport : First Drive
Wednesday, 20 February 2013
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