Mitsubishi opens dealership in Hyderabad

Mitsubishi is association with Hindustan Motors has opened its 42nd dealership in the country in Hyderabad. Spread over 3000 sq. ft the new Mitsubishi showroom is located in Hyderabad at 1-10/4, 1-10/4A & 1-10/4B, Madhapur. HM Mitsubishi has also setup a 12000 sq. ft service workshop located at Jai Hind Enclave in Madhapur that comprises of 12 bays along with a 300-sq. ft section for spare parts business. The workshop has the capability to service 25 cars in a day. 

P. Vijayan Chief Operating Officer and Strategic Business Unit Head of HM’s Chennai car plant said, “It is indeed a pleasure introducing world class Mitsubishi vehicles to this historic city which has over the years emerged also as a renowned hub of technology and business. We are confident that our vehicles will add a new dimension to the lives of Hyderabadis. No wonder, our latest vehicle, Pajero Sport, has as its tagline the phrase: Go. Play”.

Mitsubishi’s Hyderabad dealership will be showcasing the Pajero Sport, Montero and Outlander. The dealership employs five personnel for sales and 20 for service.

The Mitsubishi range of cars in India consists of the Cedia Sports, Outlander, Pajero Sport, Montero and the Lancer Evolution X. Prices for Mitsubishi cars in India range from Rs 8.24 lakh (ex-showroom Delhi) for the Cedia Sport to Rs 50.23 lakh (ex-showroom Delhi) for the Lancer Evolution X.

Also read: Mitsubishi Pajero Sport : First Drive

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Ford Endeavour Alterrain Edition Launched

Ford India has launched a new version of its Endeavour SUV called the Alterrain Edition to mark their collaboration with the National Geographic Channel for a new adventure driving series called MyEndeavouralterrain. 

Priced at Rs 23.20 lakh (ex-showroom Delhi) the Ford Endeavour Alterrain Edition will only be available in the top-of-the-line 3.0 litre 4X4 automatic variant featuring cosmetic enhancements such as a nudge bar at the front, a roof rail tray, new alloy wheels, an external rear mounted reversing mirror, a chrome tipped tail pipe and a rear spoiler. 

As a part of the Ford-National Geographic Channel initiative, five Ford Endeavour Alterrain Editions will be driven across various parts of the country by five distinct personalities that include boxing Olympian Vijender Singh, film maker Nagesh Kukunoor, writer Chetan Bhagat, actor Gul Panag and actor Rajeev Khandelwal. 

Ashok Leyland Luxura Magical India bus introduced

Commercial vehicle maker Ashok Leyland has introduced a nine seater luxury coach called the Luxury Magical in association with India automobile design house DC. 

The platform of the luxury bus has been provided by Ashok Leyland while DC has deigned the interiors for a luxury atmosphere. The interiors of the Luxura Magical India bus can seat nine people and is equipped with two LCD televisions, a stereo, reading lights, power sockets, a kitchen with a coffee machine and microwave, a bathroom and even an on-board spa area for two individuals with trained therapists. 

The Ashok Leyland Luxura Magical India bus is powered by a 228PS diesel engine that drives the rear wheels of the coach. The bus features air suspension for a comfortable ride to deliver that luxury experience. 

Rynox Gear launches range of touring accessories and gloves

The biking scenario in our country has witnessed a sea of change. Initially biking only meant a mode of transport to commute from one place to another. But nowadays, biking isn’t a mode of transport but a channel to explore new destnations. But it isn’t an easy task to tour and travel long distances on two-wheels without proper touring accessories, since normal bags are bulky and aren’t designed to be loaded on motorcycles. To help bikers facing this dilemma, Rynox Gears have introduced its range of touring and riding accessories.

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Alfa Romeo 4C to premier in Geneva

The Alfa Romeo brand is one that has tingled the senses of petrolheads worldwide with their exotic and passionate vehicles in the yesteryears. As of now though, the Italian marque only produces two hatchbacks. 

Alfa is going back to its roots with the new two-seater, rear-wheel drive, 4C sports car. First showcased as a concept in 2011 at the Geneva Motor Show the Alfa Romeo 4C was designed in-house with the objective of creating a modern performance car. 

Alfa Romeo will be displaying the final production version of the 4C at the upcoming 2013 Geneva Motor Show. One of the key criteria while creating the 4C sports car was keeping the weight down and the 4C is said to have a power to weight ratio of 4kg to 1PS for maximum agility and performance.